#1 Underrated Marketing Tool
In 2026, marketing is looking really different to previous years. The thing most business are focusing on is video content, YouTube being one of the best for marketing. I would say even better than Instagram for sure.
Blogs are consistently recognised as one of the top, if not the #1, organic tool for driving long-term growth, increasing website traffic, and building authority. They’re amazing for SEO reach/ranks and great for all businesses, no matter your industry to reduce customer friction, build more trust, strengthen your brand and bring more people to your site.
While other marketing channels provide immediate, short-term bursts of traffic (like Insta Reels or TikTok for example), blogging acts as a permanent, compounding asset that continues to attract visitors and generate leads for years.
Why Blogs are a Top Growth Tool in 2025–2026
Massive Traffic and Lead Generation: Websites with active blogs have, on average, 55% more traffic than those without. Furthermore, B2B companies that blog generate 67% more leads per month compared to those that do not… Think about that for growth!
SEO Powerhouse (434% Higher Ranking Chance): Consistently publishing blog posts increases the number of indexed pages on a site, which signals to search engines (like Google) that the website is active and relevant. This can increase a site's chance of ranking higher by 434%. This is why we also recommend to keep your website active and refreshed every quarter!
Evergreen Value (in the long term): Unlike social media posts that disappear in hours, a well-optimised blog post acts as digital real estate that can drive traffic for years and years to come!
Fuel for AI and Search Authority: In the era of AI-powered search (like ChatGPT and Google's AI Overviews), high-quality, in-depth, and expert-written blog content is essential for being cited as a trustworthy source, and the more the client or ideal customer can trust you, the more likely they are to take action in your business.
Builds Authority and Trust (EEAT): Blogs allow brands to showcase their expertise and humanise their company, which 82% of consumers feel more positive about after reading. Trust goes up… so do leads.
Things to keep in mind for Success
Simply having a blog is not enough. To be the "#1 tool" that a business uses to it’s advantage, it must be executed strategically and intentionally. Here’s our recommendations:
Quality over Quantity: The trend for 2025-2026 emphasises "helpful" content over low-effort AI-generated content (low effort AI content is going to separate solid businesses from lazy ones lol)
Long-Tail Keywords: Focus on specific, less competitive phrases that match user search intent. Think, what questions would the customer be typing google? What answers can you provide, and how clearly?
Internal Linking: Use blog posts to direct traffic to service or product pages, turning readers into customers. The use of widgets and funnels is golden here too.
Consistency: A steady, long-term schedule is better than infrequent, high-volume posting. We recommend this for Instagram and other social platforms too. 3 posts per week keeps your account active and alive.
While short-form video and social media are crucial for immediate engagement, blogging remains foundational for building a sustainable and authoritative digital presence. Your blogs are your foundation, just like your marketing emails and sales funnels.
