Authenticity is the Most Valuable Currency
Authenticity is the highest frequency.
Period.
It’s been proven to be higher than the frequency of love!
They say the truth will set you free and this is completely true in business and marketing as well. Truth is the highest frequency we could possibly live in. And when we’re building our business, this is going to be the support you didn’t know you needed. Now, if you’re a business and your marketing and branding is feeling completely flat, it’s time to bring in more of your true self.
And, if you still have no idea how to do that, here’s what we recommend to look for, when looking for the right marketing agency for you.
For the business looking for the right marketing agency for you, here’s what we recommend to look for:
A place that listens to what you need
If you know what you need and you can communicate that, that’s the magic of co creation and your projects are likely to thrive! But the key here is… Any marketing company you find will only be able to meet you exactly where you’re at (like all relationships). So you need to know exactly what it is you need!
Find someone who is embodied in their own authenticity in their own marketing first.
If the agency you look for looks the exact same as every other agency in the market (same branding, same colours, same style, same outfits at shoots, the ones we’ve all seen before) are they going to actually be able to support bringing to life your highest authenticity? Or will it be filtered through the lens of what’s trending?
A place that posts consistently and regularly
The reason someone has a business in the first place is because they love to do ‘x’ service or product for themselves first, and that passion is then expanded into supporting others with it too.
Which brings us into the last point
Passion! Find a place that feels strongly. Not a fence sitter. Someone who feels alive and passionate. Who stands for something greater than themselves. So you can stand for something far greater and purposeful than just yourself too.
A brand with a clear voice
Sounds crazy I know. With the rise of AI, it’s easy to fall into using ChatGPT to write all the posts and marketing emails. But the brands that are standing out over and over again are clear. Their tone is them. Their voice is them. They know what they’re here to say and they’re here it say it ‼️ Their authenctic truth bleeds through the marketing and makes it unbearable for you to ignore.
