Client Case Study: 7 Figure Brand
One of our clients is a company that makes a solid 7 figures per year. Let’s unpack what we execute for them every month & how we’ve approached their marketing & social media strategy.
With our client, after extensive research, we are focusing on bringing the products of the business into the daily LIVES of the customers. Our aim is to make the product a lifestyle in and of itself. We are giving the product meaning beyond just the product (think benefits over features) itself.
We’re doing this through:
Social Media Marketing
Email Marketing
Website SEO reach
But our main focus is Social Media.
Before we get into what we’re doing, I want to share first what we’re NOT doing, as this is much more important than ‘what we are doing’. At this businesses level/scale, with 500 000+ customers worldwide, marketing is more about energetics over weird sales gimmicks, fear marketing or ‘urgency’ (which is still fear in disguise.)
Here’s what we’re NOT doing:
Cold DM-ing potential customers
Using AI generated content or images
Weird or ‘tricky’ sales gimmicks
Manipulating customers to buy
Forcing urgency onto anyone
Weird sales funnels
Following and DMing as many potential customers as we can
Giving them a teaser or taster in DM’s convos with them
Creating resonance and intentional content for a clear audience
So, here’s what we are doing:
Sharing personal stories
Sharing case studies
Integrating the product into the lives of everyday people showing the use of it
Opening up discussions with customers in Facebook Groups & Reddit/Sub-stacks
Creating omnipresence in the marketing (refer to our previous post for what this is)
Overlays that are clear
Knowing our audience and precisely how to speak to them
Full transparency
Genuine conversational content
Every brand and business is different and each requires their own strategies depending on the audience.
For marketing, you can get in touch with us today at
Contact@femme-media.com
